by pistols at dawn of save your generation
In this second Doritos ad apparently airing this evening, we learn a lesson thanks to familiar character in the Commedia dell'arte of advertising stereotypes - the 20something Slacker Dude.
As the ad opens, Dude is taunting his roommate's cat with a laser pointer, a poignant metaphor for the endless, Sisyphean tasks that comprise all our lives, hours spent grasping at straws that turn out never to have been there at all, leaving us empty vessels which only process pain into slightly more tolerable pain via a soul-deadening process of hard liquor, drugs, passionless coupling, and snack chips.
Knowing this, and egged on by his angry girlfriend, Dude's roommate taunts Dude similarly - with moving Doritos. Dude then proceeds to chase said Doritos, and numerous pratfalls - allegedly comic ones - ensue.
There is but one problem with this: as a huge fan of Doritos, I can tell you that no huge fan of Doritos can get up off the couch, much less chase a moving bag of Doritos around a room. One of the main reasons fat guys love Doritos is because, unlike women who want "dinner" and "you not to stare at their boobs" and "you to get their consent before filming them doing it with you," Doritos never play hard to get.
Also, taunting a cat is still okay, because cats are dumb, as they lack the single most important aspect of intelligent life: the ability to establish mercantile systems with the end result of enabling its participants to purchase Doritos.