All My Children

by BeckEye from The Pop Eye

Sure, we're usually about dissing bad commercials here, but I had to post this Evian water ad. It is the greatest thing I've ever seen.

Forgotten Classic Commerical

by BeckEye from The Pop Eye

As those of you who read my blog know, I post a "Forgotten Classic Video" every week. When I came across this old commercial on Facebook today, I considered posting it as my forgotten classic, even though it isn't technically a video. (Even if it is more "'80s video" than any '80s video I've ever seen.) Luckily, I have this blog as an outlet too, because I couldn't NOT post this thing of beauty. If you were alive in 1985, there is no reason why you shouldn't remember this. It is the most awesome car commercial ever for one of the least awesome cars ever - the Plymouth Duster.



Seriously, who writes jingles like that anymore? How do you even fit the words "my Plymouth Turismo Duster" into a song and make it sound good?? This is, like, 100 times better than that craptastic new American Idol single.

I used to love this commercial so much. I knew all the words and sang it all the time. And I wanted nothing more than to finally reach driving age so I could buy a Duster of my own and zoom off into some bitchin' world that looked like the "What About Love" set, where everyone knew how to do splits and flips and wore the coolest clothes.

Turns out, by the time I was able to get my own car, they had stopped making Dusters, but I did come close. My first ride was a Plymouth Reliant, known for its super-sexy boxiness. Unfortunately, it never inspired anyone to sing and dance around it. (Ah, the good ol' K-car. I destroyed that poor thing.)

I had completely forgotten that Finola Hughes was in this commercial. You know, Olivia Newton-John was always my idol, but Finola just shot up in my estimation. I mean, she got to do the Duster commercial and dance with a loincloth-clad John Travolta. I would never complain about my life if I had those two totally rad items on my résumé. So, I certainly don't feel bad that she's stuck on that stupid How Do I Look? show now (if that's even still on).

I'm sure that's not Finola singing though (I read an interview where she admits to having a horrible voice), and I've been Googling like mad trying to uncover the voice behind the curtain with no luck. If anyone knows, do tell. You'll be my hero.

Boycott AT&T Over Offensive Ad!

The following is an open letter to AT&T CEO Randall Stephenson:

Dear Mr. Stephenson,

The undersigned urge you cease airing the above television commercial known as "Falling for You."

It is deeply offensive since it causes viewers to get a little choked up when aired. This is uncalled for. With its sensitive acoustic music and clips of an adorable couple separated by distance, but kept in touch via your services - the commercial is almost too sensitive and sweet to bear.

And finally, when the guy texts a picture of his girlfriend as he walks up behind her? She runs to his welcoming arms as the commercial ends. We, the undersigned, do not need this type of sensitivity and emotion bringing us to tears every time we turn on the television.

Additionally, the commercial implies all men should do something sweet and sensitive for their significant others, placing undue pressure on the undersigned to live up to the commercial's adorable appeal. This is too great a burden for the undersigned.

We the undersigned will stage a full boycott of your services until this commercial is taken off the air.

Sincerely,

The Undersigned

Oh, Yes, I Suppose There Were Some Commercials During The Super Bowl

by BeckEye from The Pop Eye

Wow! Did you guys catch those Super Bowl ads? Did they not make up some of the most exciting and historic moments in Super Bowl history?? Like when that Clydesdale intercepted Alec Baldwin's pass and returned it 100 yards for a TD to end the first quarter? Or when the E-Trade baby caught that bag of Doritos deep in the right corner of the end zone with only 35 seconds left in the game? Brilliance, people. Sheer brilliance.

Okay, so if you didn't already know, you might be getting the sense that the Super Bowl itself was much more important to me than the commercials. And, although it damn well was, I did manage to pick out several ads that I liked. This was especially quite a feat in the 4th Quarter, considering that my heart actually stopped a couple of times.

I realize that we tend to focus on ridiculing "badvertising" here at FTA, but I am in a damn good mood and will, therefore, give some love to the best of this year's Super Bowl commercials.

1st Quarter
Like its last play, the 1st quarter's last commercial was the best. Even though I hate Budweiser because it's kind of shitty and always gives me a throbbing headache, I adore any of their commercials with the Clydesdales and that beer-loving Dalmatian.

Budweiser "Fetch"


Honorable mention: Conan O'Brien's Bud Light spot was a vroom vroom party starter!

2nd Quarter
It's the triumphant return of the E-Trade baby! I realize that most of America is still split over the whole talking baby issue, and while I agree that such things are usually creepy, this particular baby never fails to crack me up. And baby's new friend spontaneously bursting into a Mr. Mister '80s classic nearly had me choking on my meatball sandwich. (See, Bruce? Not ALL of America was eating chicken fingers.)

E-Trade Babies, "Broken Wings"

Honorable mention: The ultimate point behind the Cars.com "David Abernathy" ad was weak, but everything up until the sell was pretty funny.

3rd Quarter
Commercials about job suckage are always good. And while this year's CareerBuilder spot wasn't as funny as their previous monkey campaign, how often do you get to see a bespectacled Koala get punched in the face?

CareerBuilder.com, "Hate Work"


Honorable mention: It wasn't funny, but I loved the Coca Cola "Picnic" commercial. The special effects were cool and the whole thing was just very cute and clever, especially the ending where the Coke was poured into the leaves.

4th Quarter
The last quarter had the highest percentage of good commercial spots, and they weren't the only "spots" I was seeing at that point.

Hulu, Alec Baldwin
Mmmmmmmmm...cerebral mush.


Cash 4 Gold, MC Hammer/Ed McMahon
My gold sledgehammer!


Honorable mention: Will Forte's foray into commercials with his SNL character MacGruber aka Pepsuber, also starring Kristin Wiig and Richard Dean "MacGyver" Anderson.

My favorite commercial of all also came in the last quarter, and it should shock no one that it was a Steelers-related ad. When the Troy Polamalu Coke Zero spot started, I was actually annoyed, thinking that they were going to do a frame-by-frame ripoff of the classic Mean Joe Green commercial. However, the ad poked fun at how lame that would really be and...well, it starred Troy Polamalu so it was AWESOME!!! And so was the game!!! STEELERS, BABY!!! WOOOOOOOOOOOO-HOOOOOOO!!!!

Coke Zero, Troy Polamalu/Brand Managers

I'd also like to share my favorite Super Bowl-related print ad, which I saw in Monday's Pittsburgh Post-Gazette. I couldn't fit the whole page in, so just make a note that this ad is brought to us by the good folks at Highmark.



Whoever Highmark's ad agency is really knows us Southwestern Pennsylvanians. Just combine two of our favorite things - fuzzy rodents and football - and we're happy. There's only one way that ad could be better, and that would be if Punxsy Phil were eating a Smiley cookie.

Does This Policy Cover Flux Capacitor Damage?

By Skylers Dad from Some days it's not worth chewing through the leather straps.

Updated: Because Beckeye is a demanding, albeit clever bitch, a post title has been added. Thanks Beckeye!

Some days you stumble across a video or commercial that is such a white-hot mess you don't know whether to laugh or poke both your eyes out with a spork.

This wonderful piece of marketing has it all:

Bad acting? Check
Bad Music? Check
Incredibly bad rip-off of a movie? Double Check!
Horrendous special effects? Let's just say that my son's middle school video class turned out a better product.

From the opening 5 seconds of dead air they just left in, cause you know, it costs a lot to do things twice, to the poorly disguised porn movie within the commercial (see 15 seconds, "Isn't there anything I can do?) it just keeps insulting your senses. The guy doing Christopher Lloyd's character of Dr. Emmitt Brown seems to think he is supposed to do him as Adam Sandler! But nothing is quite as bad as the arm pushing the toy dino through the shot.

Well done Insurance King, I am turning over the house and the car to you today!

Identical Ads

by Michael Roesler from i am playing outside

The Multiple Sclerosis fund raising commercial goes like this:



The Phillips Arcitec Shaver commercial goes like this:
(apologies for bad video quality, but this is the only full-length version on the web. Go here for higher quality short version.)



The two cents from Michael:

I saw these two commercials within 24 hours of each other, both on CNN. How the hell did this happen? My best guess is that one ad agency is lacking ideas. Did the MS people need a cheap commercial [since they're trying to raise money, not spend it], so they just stole Phillips' idea? Did Phillips think 'Hey, lets be assholes? Razors are way cooler than stopping MS?' And why is CNN dumb enough to be airing identical commercials? Haven't they noticed that something is up?

Whatever the outcome, I think its pretty tacky that a razor is putting itself up against fighting a disease.

Tsk tsk.

And two more cents from the Editor (Katrocket):

The people who schedule commercials work in a department called "Traffic". I used to be a Traffic Manager, and I assure you that the staff at TV networks don't actually view any ad content before scheduling airtime, so they would never know that the scripts for these two ads are similar. Scripts are read and approved ahead of time by Advertising Standards Councils (a sort of censor board), and given a pass or fail based solely on their national broadcasting regulations. If it's good enough for them, the network will air it until a complaint is filed.

Because MS is a registered charity, their time slot is usually donated by the network whenever there is low ad inventory (i.e.- not enough paying advertisers to fill up commercial breaks). It's a wild card situation where schedulers try to give all charities their fair chance at viewership, so they rotate PSAs (Public Service Announcements) as equally as they can, and absolutely no consideration is given to the content of the ad itself, or any other ads in the cluster (a not-so-fancy word for "commercial break") because all spots are labelled by client or product.

There's a few exceptions. They would obviously avoid running a beer commercial right after an ad for Alcoholics Anonymous. They try not to put car commercials, beer commercials, and "don't drink and drive" PSA's in the same cluster. But these poor schedulers have a dozen other more important criteria to consider, like meeting broadcast regulations and advertisers' demands, so occasionally something slips through the cracks.

I guess I'm just saying that CNN isn't that dumb, at least not in this case. They're just automated to the point where computers can't make the same kinds of creative or moral decisions that humans can. It's all monkeys and machines, baby.

Should you stay or should you go?

by Katrocket from Rocketradio

Okay, apologies all around for the surprise extended vacation from posting over the past three weeks, but what can I say? I got sick of holiday commercials before I could list a dozen of them. I was hoping you'd be too loaded with holiday cheer to notice.

So on the subject of being sick, there's a bit of controversy this week over a TV ad for Benylin cough syrup - an ad that's been running for over 2 years now, mind you.

Here's a two minute report on the matter from BBC.

It seems that employers and managers are rather upset with the message being delivered in the TV spot and on the Benylin website: if you're a rotten snotty mess, perhaps you should call in sick and try to recover instead of going to your workplace and making everyone else sick/annoyed/utterly disgusted with you.



JWT, the ad agency who created the Take A Benylin Day campaign, insists "We've been advised by health care experts that by taking one or two days off work, staying in bed, you can break that cycle and you can get to work healthy and productive."

Their website offers advice on what to tell your boss when calling in sick, offers video games and puzzles for the bored and lethargic, and reviews the best DVDs to watch while at home. But the UK-based Federation of Small Businesses claims the adverts and website are "outrageous", and have filed a complaint with the UK Advertising Standards Authority.

Absenteeism is a common struggle for all businesses, but personally speaking, I'd prefer that an ill co-worker stay home, rather than hacking up a lung in my face and exposing me to their icky germs. And I'm not a germaphobe, I'm just easily irritable. Sure, there's always some douchebag in the office who will use the slightest sniffle or hangover to excuse themselves from work, but I think if you're just going to be a miserable, whiny mess all day long, you might as well stay far, far away from me.

So what's your stance on this debate? Would you stay or would you go?

The 12 Ads of Christmas #9 - That Special Holiday Lift

by BeckEye from The Pop Eye

Since we're getting closer to Big J's big day (and since I'm filled with Veddermas spirit), I thought I would post an example of a GOOD Christmas ad.

It's a regional ad by restaurant chain Eat 'n Park (home of the famous smiley cookies and best potato soup EVAH), so folks from Pennsylvania, West Virginia, and Ohio might be the only ones to have seen it...unless you saw it on my blog a couple of years ago. This is my favorite Christmas commercial, and probably one of my favorite commercials, period. It's very short, sweet, and simple, but gets the point across beautifully. And it always, always, ALWAYS chokes me up.

So here it is, my Christmas gift to you: the warm fuzzies. They may not be as good as the potato soup, but they might last longer.

The 12 Ads of Christmas #4 - Every Gold Digger Needs a Tagline

By BeckEye from The Pop Eye*


I love Christmas. I do. Generally, I can easily wade through the sea of commercialization and "gimme gimme gimme" attitudes and enjoy the holiday for what it really means. However, there are a few things that really irk me. For now, I'll focus on one: the deluge of Kay Jewelers commercials. You've all seen these ads, and you all know the cutesy little jingle that accompanies each one..."every kiss begins with Kay."



Maybe it's slightly irrational and, yes, there is so much more going on in the world to be pissed off about, but these commercials make me so angry. Excuse me while I get up on my soap, er, ring box for a moment.

Men: Every kiss does not begin with Kay. At least it shouldn't. If you only get kisses from your woman when you give her expensive gifts, you could be married to or dating an actual prostitute. It might be time to rethink your relationship.

Women: Jewelry does not equal love. If your husband/boyfriend is showering you with assloads of jewelry, he's probably either cheating on you or cheating with you. If that's not the case, your man may feel like wasting all his money on sparkly trinkets is the only way to get your attention. If you're putting that kind of price tag on your affections, you could be an actual prostitute. It might be time to rethink your priorities.

Of course, Kay isn't the only offender here in the "love for sale" commercial genre, but their stupid catchphrase bothers me the most. I suppose if they were being honest, the slogan would be, "Every Kiss Begins with Kold Hard Kash." I hear that DeBeers' tagline, "A Diamond is Forever" was actually shortened from "A Diamond is Forever, But Your Relationship is Not," and Jared's was originally "Sure, Sometimes He Beats Me, But...But He Went to Jared!"


*If this post feels at all familiar, then you have loved me for a looooong time, because it's a slightly modified 2006 rerun from my blog.

The 12 Ads of Christmas #1 - Reality Check

by Katrocket from Rocketradio

Only 23 more shopping days until Christmas, and we're waist-deep in holiday commercials, arguably the worst kind of commercial an agency will ever be asked to make. Competition is fierce, and companies are desperate for your hot cash injection (especially during a recession). They will stop at nothing to persuade you to buy things you can't afford, so the Baby Jesus can guilt you into giving those things away to other people.

My goal for FTA this month is to write twelve posts about Christmas ads, but given my fear of commitment, holidays, and the Partridges, this idea is likely ill-conceived.

On the first day of Christmas, FTA gives to you: A Reality Check

Sometimes men believe that the awesomest gift they can buy for their special lady is lingerie, since it should logically lead them to a hidden prize showcase in the bedroom. Not so.

This agency should be fired for convincing men that women want this:



And this agency should be highly commended for revealing the truth:

Our Jeans Unlock the Power of Dirty, Anonymous Sex

By BeckEye from The Pop Eye

There's nothing I hate more than being reminded that I'm getting old and boring. Therefore, I hate this new Levi's Unbuttoned commercial. It makes me want to clutch at my nonexistent shawl while clucking, "My stars!" in disapproval.



Look, people. I'm no prude. I have nothing against the "exciting sex with a handsome/beautiful stranger" storyline, but this ad is not sexy. Unless you're a crack whore. Or unless your sexual fantasies always end with you being murdered, arrested, or contracting some horrible disease. Because, if this were real life, one or all three things would happen to one or both of these people immediately after their jeans hit the floor.

It starts out okay, when they're just bullshitting each other to get into each other's pants. But then when the dude is like, "I've been living in my car?" That's when most women would hit the brakes. But not this chick! Because she likes to break, enter, and bang in other peoples' apartments!

Every time I see this commercial, I always imagine an extended version. Boy and girl have nasty sex and then share a needle. The man of the house returns home and threatens to call the police when he finds these greasy street urchins in his apartment. Girl offers him sexual favors in return for his silence and, when he drops his guard, Boy stabs him in the throat. They go on the run, they go to jail, they die of AIDS.

But the jeans last through it all.

Mac Attack

by The Guvner from Psycho Secretary

You know what ads make me consider hostage taking? The ads featuring the Mac guy and the PC guy. I know they're old hat now but still, they piss me off to a nuclear extent with their holier than thou attitude and the condescending manner of a political campaign.

You know the ones, right? The ones where a young, slightly dorky "I am a computer genius in a way you'll never comprehend" type of guy stands there, smug in his knowledge that he's cool because hey, he uses a Mac, while the chubby, bespectacled, super-straight guy in a bad suit runs around like a constipated chicken with its head cut off trying to cover up the many deficiencies of using a PC, often while doing "hilariously" embarrassing things or wearing a stupid costume. Throughout all this mayhem the Mac guy condescendingly watches him, bemused, while smirking and looking sideways at the camera in a Jimmy Fallonesque manner that makes you want to punch his lights out with a sledgehammer.Sometimes he is accompanied by a supermodel or a hot techy chick because she's hot you know and hot chicks dig the Mac guys while guys who use PCs have to make do with a dude in a dress:



Well I hate those effing commercials. I resent their message. Everyone knows that Mac users are elitist knob-heads who like to lord over us mortal PC users with their superiority complexes. Mac users are next to Godliness, people. That's why they only make up a mere morsel of computer users. Nothing that lofty and supreme can be the majority. If the majority of computer users switched to Macs, Mac freaks would explode with indignant impatience and start proclaiming their love of Linux-only operating systems. There is nothing you can do on a Mac these days you can't do on a PC, except maybe gloat a lot about your Godlike superiority while hurling cyber darts at Bill Gates' head.

Funny thing is, I had nothing against Macs until these stupid ads appeared, so job well done, guys. You made me always want to buy a PC.

If Apple really wanted to raise their fanbase and appeal to a wider audience, maybe cutting out the smug, condescending attitude might be a start. And maybe they could you know... sort out iTunes so it didn't fuck up everything you try to do, ever if, heaven forbid, you change computers/programs/mp3 players. And maybe keep their iPods in a realm of reality where you don't need a magnifying glass to find them. They really don't need to be the size of a postage stamp, guys, truly, we eat our veggies, we can lift those bulldozer sized 1st Generation models just fine.

There really are no accidents

by Katrocket from Rocketradio

Although we spend a lot of time on this blog making fun of outright stupidity in advertising, I wanted to share this ad with you, and not because it's terrible or lame, but because it's hands-down the most graphically disturbing, jaw-dropping, scary-as-hell commercial I've ever seen in my lifetime. I know - that's a huge statement, and I must be exaggerating.

Well, I'm not. During a recent interview, I was asked about ads that have had a profound and lasting emotional effect on me. This spot is one of very few that immediately came to mind, and it doesn't even try to sell me a product, but rather a concept, which is often more difficult to do.

It was only released in the Canadian market, so I doubt many of you have had a chance to see this. Every time this spot came on, I would dive for the remote and turn the channel as soon as possible - not because it was annoying or rage-inducing, but because it gave me fucking nightmares.

I'm into film violence and horror flicks, and definitely not a scaredy cat, nor is it very easy to shock me. And this is certainly NOT a case of "Fire That Agency". The agency who created this spot, FCB Toronto, and their 2006 campaign for the Workplace Safety and Insurance Board of Canada (WSIB) far exceeded their goal of drawing attention to the prevention of workplace accidents, and promoting their website (Prevent-It.ca). I must give immense praise to the team at FCB, because after you see this spot, even if it's only once, you'll get the message and never, ever, be able to forget it. This is about as powerful as advertising gets.

WARNING: THIS CLIP IS NOT INTENDED FOR YOUNGER VIEWERS AND MAY CONTAIN IMAGES THAT MOST NORMAL PEOPLE FIND DISTURBING. It is safe for work, but you are likely to scream and possibly yell out "holy fuck!" really loud, causing a general panic amongst your colleagues, so please brace yourselves accordingly.

"Top Chef" by FCB Toronto - for WSIB Canada



There are several more ads in this series, all excellent, all bloody frightening. The rest can viewed at the links below (be brave):

Forklift

Shop Girl

Family Guy

Funeral

Sleeve (2008 campaign - currently airing in Canada)

Window Washer (2008 campaign - currently airing in Canada)

Stay tuned later in the week, when we'll return to a lighter look at badvertising, with a daring exposé on ShamWow Vince's dreaded non-German "imitators": The Magik Cloth, The Magic Shammy, The Super Shammy, and Zorbeez ... get yo spillz on!

Fire That Second Cousin With a Video Camera!

by Katrocket of Rocketradio

Some of the greatest badvertising is created without any help from a budget-sucking, long-lunch-eating, golf-playing ad agency. The savvy local businessman knows his money is best spent on copious amounts of airtime, not overrated production values. Local merchants believe that their commercial doesn’t have to be good if it’s running on every regional network every 7 minutes. If you can’t wow your target market with a clever message and professional actors, why not simply bore your slogan into people’s heads with Pavlovian conditioning?

Depending on where you live, you have no doubt suffered through some of the most annoying and ridiculous commercials ever created in the history of advertising. But I’m not ashamed to admit that a part of me is rather amused by the combination of D-grade self-promotion and the quirky personality of the Hometown Vendor. In their own little way, they are stickin’ it to the big brand award-hungry agencies who have somehow convinced themselves that they are making fine art films instead of outrageous profits. In a cage match of Frequency versus Quality, I guarantee you will remember the name and slogan of your irritating local car dealer far better than you’re able to recall a specific car commercial and slogan from a global automaker. To me, all car commercials look exactly the same, but I’ll never forget a crazy dude in a used car lot wearing a Superman cape.

I’ve dug up some homemade gems from here and abroad - if you’d like to share your own hometown disasters, leave a comment with a link the the clip(if available).



Russell "Cashman" Oliver Jewellery - Toronto, Canada
Slogan: “I’m your Cash Man – give you money for your gold oh yeah!”
The Hook: Eurotrash clubmix penetrates your brain and won’t let go.
The Bait: Sexy backup dancers - Cashgirls by day, "feature dancer" by night
The Catch: This is probably the best produced Cashman ad in a large repertoire of cringe-worthy commercials



Sammy Stevens' Flea Market Montgomery - Montgomery, Alabama
Slogan: “It’s just like a mini mall!”
The Hook: Livin’ rooms, bedrooms, dinettes, we talkin’ bout a badass beat
The Bait: Colourful fashions, slick moves, and an attractive outdoor shot of the cube van fleet
The Catch: You need it! (He got it.) Hey hey.



Mel Farr Superstar Ford – Detroit, Michigan
Slogan: “Mel Farr Superstar for a Farr better deal”
The Hook: Someone’s crazy granny yelling “superstars!” at beginning of ad
The Bait: Tandem fly-by with co-star Billy Sims (Detroit Lions’ star RB from 1980-84) over Greenfield and 10 Mile Road
The Catch: Awesome editing turns a simple sideways hop into a stellar two-point landing.



Eagle Auto Insurance - Chicago, Illinois
Slogan: "I've got something for yoooooou!"
The Hook: Chicks with bad 80s hair are terrible drivers who can't be bothered with details like insurance... and not hitting stuff.
The Bait: Surprise! Sideshow eagle just laid a big one on your car.
The Catch: Messed up eagle-baby puppet delivers flyer, but instead of predictable flaily-armed screaming/running away, the ladies are hypnotized. Ooooh. Look at those low rates.



Prusakolep (roach traps, I thiink) - Warsaw, Poland
Slogan: "Pluskwy puszka metalowa ssać ono"(translation: "Bugs can suck it.")
The Hook: karaluch (cockroach) ruins dinner party/ people's lives/ any interest I might have had in visiting Poland
The Bait: Prusakolep!
The Catch: Someone was on drugs.

UPDATE: MORE HOMEGROWN CLIPS FROM OUR READERS!

Need A Lawyer? Can't afford a one? - submitted by Mme. G

Hilarious digital production company - submitted by Falwless

Something's fishy here - submitted by Skyler's Dad

Finally, Someone More Annoying Than Paris Hilton

by BeckEye from The Pop Eye

There is this chick who seems to be on my TV constantly these days. She is the most obnoxious person I think I have ever seen in my life. I loathe her, despite the fact that I don't even know her name.

You may have seen her too - this broad in the Secret Flawless deodorant commercial* who is walking down the street with her arms up in the air like she in da club, and generally being a menace to all passersby. She walks past some suit and commands him to give her a high five, then giggles and squeakily boasts, "I didn't even know that guy!" (I'll bet she's said that on a lot of hungover mornings.) Then, she hails a cab like a complete spaz and, after the guy stops, she's like, "No thanks, I'd rather walk." Yeah. Let's see her try that in New York for real. A cabbie wouldn't think twice about running her skinny little ass over.

I don't know why I hate this woman so much. She's either just that annoying, or I'm becoming a rage-a-holic. Whatever the case may be, I know this. If I ever see her on the street, I am going to rip her arms off. Then we'll see how damn good she smells.


*I was going to link the video for anyone who hadn't seen it yet, but I can't seem to find it. Apparently, everyone else hates it too, possibly even Procter & Gamble who haven't even bothered to slap the ad up on YouTube for some fast, free publicity.