by Katrocket from Rocketradio
Although we spend a lot of time on this blog making fun of outright stupidity in advertising, I wanted to share this ad with you, and not because it's terrible or lame, but because it's hands-down the most graphically disturbing, jaw-dropping, scary-as-hell commercial I've ever seen in my lifetime. I know - that's a huge statement, and I must be exaggerating.
Well, I'm not. During a recent interview, I was asked about ads that have had a profound and lasting emotional effect on me. This spot is one of very few that immediately came to mind, and it doesn't even try to sell me a product, but rather a concept, which is often more difficult to do.
It was only released in the Canadian market, so I doubt many of you have had a chance to see this. Every time this spot came on, I would dive for the remote and turn the channel as soon as possible - not because it was annoying or rage-inducing, but because it gave me fucking nightmares.
I'm into film violence and horror flicks, and definitely not a scaredy cat, nor is it very easy to shock me. And this is certainly NOT a case of "Fire That Agency". The agency who created this spot, FCB Toronto, and their 2006 campaign for the Workplace Safety and Insurance Board of Canada (WSIB) far exceeded their goal of drawing attention to the prevention of workplace accidents, and promoting their website (Prevent-It.ca). I must give immense praise to the team at FCB, because after you see this spot, even if it's only once, you'll get the message and never, ever, be able to forget it. This is about as powerful as advertising gets.
WARNING: THIS CLIP IS NOT INTENDED FOR YOUNGER VIEWERS AND MAY CONTAIN IMAGES THAT MOST NORMAL PEOPLE FIND DISTURBING. It is safe for work, but you are likely to scream and possibly yell out "holy fuck!" really loud, causing a general panic amongst your colleagues, so please brace yourselves accordingly.
"Top Chef" by FCB Toronto - for WSIB Canada
There are several more ads in this series, all excellent, all bloody frightening. The rest can viewed at the links below (be brave):
Sleeve (2008 campaign - currently airing in Canada)
Window Washer (2008 campaign - currently airing in Canada)
Stay tuned later in the week, when we'll return to a lighter look at badvertising, with a daring exposé on ShamWow Vince's dreaded non-German "imitators": The Magik Cloth, The Magic Shammy, The Super Shammy, and Zorbeez ... get yo spillz on!