Monday, January 12, 2009

What makes you want to buy?

By Skylers Dad from Some days it's not worth chewing through the leather straps.

So what is it about a commercial that you all find appealing? What makes you say to yourself, "I need to buy that product", or "I think I need to get behind that cause"?

I am a YouTube/video finding junkie, and watch a ton of stuff that friends send to me and that I find. Let me tell you what works on me. Let's look at two different pieces put together for Global Warming by European companies:



Really? I mean just WTF really?!?

Can I possibly get any more depressed? I submit not! I am all for saving the planet and doing things better, but do I think for a moment that my furry friends are going to off themselves because I am burning too much fossil fuel?

Let's try again, this time with a bit less heavy handed and a song that I used to love:

video

Sweetness. Much better, makes me want to try a bit harder, and pass it along to others.

So my question to you all is, what makes you like a commercial?

Feel free to break into small discussion groups, post stickies on the wall with key points, we will reconvene later...

16 comments:

the iNDefatigable mjenks said...

Preachy commercials and/or Billy Mays makes me turn the channel immediately.

Dr Zibbs said...

Well done.

Dr Zibbs said...

Well done.

katrocket said...

The two main fastors that make me like a commercial are humour and creativity. Any agency can deliver a message, but the way they do it is what separates art from noise.

Lulu LaBonne said...
This comment has been removed by the author.
Lulu LaBonne said...

Ok I'll try again thisis my current favourite green ad

SkylersDad said...

Mjenks: I couldn't agree more.

Dr Zibbs: Thanks, thanks.

Kat: I am always looking for humor in a commercial, second would be something memorable.

Lulu: That is pure gold.

Gwen said...

I adore the second commercial.

I'm a pretty tight-fisted consumer so for me a commercial that conveys value and quality will get me to buy. I respond best to humor.

Giggle Pixie said...

I like it when they make their point with humor. And the more creative, the more memorable.

Candy's daily Dandy said...

A great ad must evoke some sort of emotion to be memorable. The second commercial is not only clever, but thought provoking and creative. I will remember that one.
And if I remember it, chances are I will give it's intended advertiser the chance at my consumer loyalty.

Chris said...

Monkeys and polar bears heaving themselves off cliffs? Ye cats! Egad, man, how depressing!

Me? I'm just gonna drink until the Bush Adminstration quits.

Distributorcap said...

you should see the stuff we put on the air --- i gotta get some of it

SkylersDad said...

Thanks for playing along everyone, I look forward to putting something up every now and then.

BeckEye said...

Suicide is the 2nd leading cause of death in CGI animals. It's about time someone addressed this growing epidemic.

i am playing outside said...

wow. i would never watch the first commercial twice. just awful. and i dont even LIKE animals!

as for the second one, i'd probably watch MORE tv in order to see it again. and i dont even LIKE kids!

pistols at dawn said...

I do whatever kills polar bears, because those bastards are out to get me.