Maybe I have an especially dirty mind, but I happened upon the T.J. Maxx website today (no, I do not shop at that hell hole) and was immediately disturbed by the picture on the main page. You tell me. Am I just sick, or is this an unfortunate photo choice?
Posts
8 comments:
No, it isn't just you. Wow. How did no one see this?
"Hey, little lady, this is where the Easter bunny puts the eggs. I'm not supposed to show you how he does it, but I know you want to know, so this will be our little secret, okay?"
Yipes.
Wow, so nobody at TJ Maxx looks at photos before they go out? Or is nobody at TJ Maxx as pervy as us?
You make the call...
Ew!
Oh dear! That's so bad, but I'm not surprised at all. When creative teams are working on an ad campaign for several months, they get caught up in small details and copy changes, and become blind to the big picture.
I once worked on a ad campaign that featured a photo of three macho jock dudes playing a casual game of football in the park, and due to unfortunate hand positioning and a little trick of the eye, it looked like one player was grabbing another guy's crotch. No one noticed this at all until the complaints started rolling in, then it was "Wow - we accidentally made a gay porn ad!"
I'm just sayin' - it happens way more than it should.
Heheheeheehe.
No, clearly the rest of us are sickos too.
Ummmm. No.
Nope, not just you!
Heh. I once directed a catalog ad with a young man batting in a softball game, a young woman with a catcher's mitt was composited behind him.
This was sort of a double-whammy. An unfortunate fold in the guy's jeans created the illusion that something was up...so to speak. If you tracked the woman's eyes, it appeared that she was staring right at our little boner. Again, so to speak.
I noticed this right away, however since the client was a Christian publisher, I simply chalked it up to my own dirty mind and said nothing. Turns out that everyone in the room was thinking the same as I was...it looked like the guy was popping a wild one and the woman was transfixed.
It wasn't until a kindly country pastor wrote a us a witty postcard that we realized we'd been whipped by a conspiracy of silence.
Post a Comment